What to buy in the January sales

When do january sales start?

When do January sales start? They start right from January 1st! You can find amazing deals the entire month of January as stores start to clear their winter inventory in time for summer. 

When do the January sales end? You can expect sales to end at the end of January to early February. 

Where are the best January sales?

The best January sales are at Steam, HP, Debenhams, UK Tights, Ugg, Dunelm, Yours Clothing and more. Keep an eye out for travel deals, clothing deals, tech deals, and discounted Christmas decorations and items. 

Are January sales worth it?

It's always worth waiting for the January sales! This is the perfect time to save on Christmas decorations and lights, outdoor snow gear, winter tires, outerwear and travel. Just don't forget to grab a January sales coupon to enjoy the biggest savings. 

Are January sales better than Black Friday?

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After the rush of Black Friday and the tsunami of Christmas deals, you may be thinking that shops are all out of wrapping paper and deals, but you'd be wrong! January brings with it the start of a whole month of sales, a whole month of happiness and excitement for the likes of you, me, and pretty much everyone because, at the end of the day, who doesn't love a bargain?!

For all we love Black Friday deals and Cyber Monday offers, the fact remains that in the UK there's nothing to beat the British January shopping spree after Boxing Day. Every year thousands of shoppers up and down the country after Christmas queue outside their favourite retailers (usually in the pouring rain) to get their hands on the best deals. This year, though, you'll be able to shop like a pro and beat the rush with these tips we're giving you to get the biggest January deals.

Forget about checking the shop opening times: this year you'll get the biggest January discounts from the comfort of your home. The future is now, and the rise of ecommerce has made the high street an extravagance. There's no need to spend your time queuing outside the shops, you can get all of the best deals online, and save even more with our January sales deals. Shop online and get all of your clothing deals, electronics offers, health & beauty discounts and more whilst sat at home with a nice cup of tea and that "last" mince pie! These are our top tips to a stress-free Winter sales 2025.

January sales tips

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The January sales are a wonderful opportunity to get all the things you need at the best possible prices. But with the great temptation that is having widespread markdowns across all shops and in all segments, it pays to approach bargain hunting with a plan. You need to know exactly what to buy in the January sales. Make sure you make a thorough list of what it is you need and where you're going to get it. It's important that you know what websites you're heading to first and what products you're meant to be getting from them. Subscribing to brands' newsletters is also a quick and easy way to ensure you save. You'll be the first to hear about when the sales go live as well as any secret subscriber discounts and deals.

If you've got a long list of items to buy, make sure you prioritise them before you start. This will help you in two ways: obviously, it creates a hierarchy, which means you can focus on getting your must-have items first and your nice-to-haves later. But it also means that you have to set yourself a budget. Now, this is where you're going to have to start getting strict. It's true that shopping and discipline don't really go all that well together but when it comes to the winter sales, you will absolutely have to draw a line. Don't go crazy and spend more than your budget. It sounds obvious but it can be easy to get carried away in the excitement of the sales.

Most of all, though, the thing you have to remember is that this is meant to be fun. Be patient, be savvy, don't let anxiety get the best of you. If you don't get what you want straight away, don't worry! The January sales will last all month, so retailers are likely to get your items back in stock soon enough. This is your chance to scratch most of the items out of your wishlist and to do so without breaking the bank because there are endless ways to save money with our Winter deals! Take advantage of the January Sales and make your budget go further with our discount codes on our Winter Sale special page.

Where to find the best January sales for clothes

If you're looking to freshen up your wardrobe, we've got Debenhams discount codes and House of Fraser voucher codes for you to pick up the latest designer clothing from the biggest brands around, including Calvin Klein, Levi's, Armani, and more! Get those oversized Victorian sleeves going and show the world you're right on the pulse of the fashion world. You can also make the most of our United Colours of Benetton discount codes and get comfortable matching patterns on your top and stockings. Although truth be told, if stockings, hold-ups or tights is what you're after, you could do worse than exploring these UK Tights January deals. 

Maybe you're looking for a new dress (or dresses) to shake off those post-Christmas blues - we've got some pretty amazing Cruise Fashion voucher codes that will make you want to cry with joy. And if you've been following the fashion news, you'll have noticed heavy-duty ankle boots are all the rage, so why not try some of our UGG deals. If none of that convinces you, here's an idea: find a Yours Clothing discount code and get a pair of high heels for your next party outfit. Isn't that just divine! On the hunt for stylish footwear? Be sure to check out these Clarks offers to find your next pair of boots, occasion shoes or even sandals at fantastically affordable prices on all purchases. For those of us into more casual, comfy, fitness styles, head to our list of Foot Locker deals and pick up some new running trainers and the trackies to go with it. 

The bargains don't stop there. For buying all things clothing, whether that be from the smallest of accessories (like the trendy micro bag or pearl jewellery) to winter coats, womenswear & leather jackets, browse the collection of ASOS discount codes or SHEIN voucher codes we've hunted down and save on a huge range of items for men, women and kids. They stock lines from big brands as well as smaller-designed  capsule collections. For those of us on the hunt for jewellery to accessorise our outfit, head on over to our John Greed offers for stunning jewellery at great prices. Pick up a pair of iconic sunglasses with a Ray-Ban promo code to complete your stunning outfits. 

The best part of any outfit is, of course, you! Don't let the dress wear you, you've got to wear the dress. First things first, it's all about the base, the skin. Pick up some luxury skincare at great prices at LOOKFANTASTIC or Notino. If you're looking for trusted cruelty-free options, then a The Body Shop deal will be perfect for you. Get scrumptious creams, oils and more knowing you're supporting a conscious brand. Finally, you've got to choose a signature killer scent to announce your arrival and mark your exit. Head over to our The Perfume Shop discounts for fabulous offers on top brands. For these brands, just be sure to check their returns policies as beauty products may have to be in their original packaging and unopened.

Shop huge discounts on January sales electronics 

Are you one of those technology buffs who can't care less about fashion but is all over the latest electronic gadget like a rash? Well, here's a couple of tips for you. You can get the latest iPhones, laptops, tablets, iPads and more with our Currys January sales. They'll also stock all the latest gaming gear and consoles, whether you're on the hunt for the coveted Nintendo Switch or the new Xbox plus the newest games. If what you're after is the latest smart technology, from alarm clocks to watches, you will find infinite options on the website. The January sales are also a great opportunity to get your new phone for the year and what better place to start than these Xiaomi offers. With super-speedy internet, high-quality cameras and crisp displays, you can't go wrong with a Xiaomi phone.

Or perhaps you're feeling a little ambitious this year, and you want to upgrade your entertainment system. Maybe the time has come for you to replace that old TV of yours, in which case these AO.com deals will come handy. Or else amp up the quality version of your sound system for less this year with the JBL sales and make sure the next time you play those old vinyl records you actually hear the music and not just the blunt needle scratching!

If you're looking to spruce up your home once those festive decorations have come down, a simple yet effective way to do so is with new lighting fixtures or even bulbs, you'd be surprised how much a hue can change the mod of a room! Pick up one of our Energy.co.uk discount codes to save on bulbs, fittings, switches and more! Wayfair also offers a great selection of lighting articles as well as furniture, towels and decor - basically all things homeware. Why not go the whole way and give your house a new paint job? Be sure to use one of our Wickes promo codes so you don't have to splash too much cash! They'll also have any equipment you need to complete your renovations, all at a great price. We can't forget about the garden too, head to our Dunelm deals for great prices on fire pits, parasols and much more.

Now that you got those last-generation headphones, you can switch off no matter where you are, but you know what's better than disconnecting? Actually flying away. Do holidays go on sale in January? Absolutely! If you're wondering, "do airlines have January sales?" the answer is that they do and it's a great time to save on travel! 

Explore our travel deals and earn fantastic savings by booking your next holiday during the January sales. If you like a themed cruise and are looking for something fun and unique to do with the family, check out these Picniq deals and discover a whole world of fantasy on land and sea. Or else just go on a limb, act on an impulse and book a last-minute as an antidote against the winter blues. With these First Choice winter sales prices, you can literally not lose! If you're looking for unique experiences, definitely take a look at the Buyagift January sale to find deals on helicopter rides, VIP dinners and more.

In the market for gifts and none of these have caught your eye? No problem as we've also found steals in the January sales for a whole host of gifting brands. Pick up a personalised card or calendar for less with a Moonpig voucher code. Find a quirky, one-of-a-kind gift in the Typo January sales - everyone needs some fun new stationery for the New Year!

When is the Steam winter sale?

Looking for a cheap video game to gift your favourite gamer? Lucky for you the Steam Winter sale is on now! The Steam sales start in late December and run into early January. Shop at the Steam store to save on exclusive and discounted titles! Forget your old PlayStation platform, you can shop for action, strategy, adventure, multiplayer games, Star Wars and so much more! Delivery of Steam keys is instant! 

If those deals aren't enough, check out these Dell discount codes! Save up to 40% on computer models and tech deals. Check out their range of products today. 

When does the winter sale end? There is no end to our January deals and offers, so whatever your style, don't miss out on our great deals this season!